Josefina In-the-Sun came to me needing a lookbook to help market their new collection of swimsuits. They wanted to convey a sense of elegance and summery fun while showcasing the swimsuits in a fun way.
Design
Luckily for me, the company had a great library of photos to choose from and made the project fairly easy to create as we focused heavily on showing off the amazing photography in grid layouts. We chose to incorporate a lot of teal and a pale yellow, along with a brush script typeface for a lot of the headers in order to convey the fun on top of the elegant photos of the swimsuits.