As a contractor for MAG Collective, I had the opportunity to work on a PowerPoint presentation deck for PepsiCo’s new snack product pitch. Their Global AFH Snacks Team wanted to convey behavior shifts in consumer snacks, identifying “Culinary Popcorn” as an opportunity. As one of two designers on this project, I created iconography and infographics (with direction from the Art Director) that provided clear communication of complex concepts resulting in approval of the platform for further market research. One concept I had to illustrate was the process of making Cheetos flavored popcorn to be served at concession stands. After learning about the process through videos and verbal instructions, I was able to break it down into six simple icons supported by text instructions. New product emerging from this research effort project to have a combined business size of $14 million.